OBJECTIVES
To assist poor and destitute communities and
individuals who have been negatively impacted
through the Covid-19 isolation and lockdown periods
as well as in the forthcoming periods of additional
economic depression the country will experience.
OVERVIEW
Just Love Mission recognizes the massive impact the
Covid-19 virus is having on the poor and destitute. We
also acknowledge the long term and additional
economic pressures these people are going to
experience not only as a result of Covid-19 but also
due to the wider reaching fallout of a global economic
depression. It is well understood that many people are
going to lose their jobs and be forced into poverty
because of this pandemic. We know that apart from
the need to maintain individual wellness and the basic
ability to survive, poverty often forces people into
drastic situations and therein lays a host of additional
and tragic repercussions for the country. When
considering the number of people who will die as a
direct result of the Covid-19 virus, it should also be
weighed up against how many more people are going
to die from poverty related incidents such as poor
nutrition, disease and violence. Because our core
ethos is love for others, through our various programs,
Just Love Mission is always involved with activities that
reflect our care and compassion for people in need.
However, in response to the Covid-19 pandemic our
involvement has now greatly increased in the form of
the Just Love Mission Covid-19 Social Relief Program.
The consolidated ramifications of the Covid-19 disaster
are going to reach way further than most people
realize. Not only will it affect the lives and livelihoods
of many, it will also have a devastating impact on the
social and moral fabric of our country for months and
years to come. Through the Just Love Mission Covid-19
Social Relief programs, we are attempting to not only
feed hungry people but to try and minimize the extent
of the damage we are going to experience.
BASIC PROGRAM DETAILS
Our intention is to serve as many communities and
individuals as possible by providing food, sanitation,
and preventative resources. While doing this we wish
to be completely responsible with the resources and
goodwill donated to this initiative through the way in
which we administer and roll out the program. It must
be noted that we are also aware that many similar
initiatives will come on line as the pandemic
progresses, and for this reason we want to ensure our
donors of our utmost sincerity, integrity and
transparency in terms of administering our program.
In terms of the regulations and risks surrounding relief
programs of this nature, we are working strictly in
accordance with Government prescribed regulations
and in conjunction with the South African Police
Services in terms of physically entering the areas of
distribution. Additionally, all our staff and volunteers
are compelled to adhere to the required sanitation
expectations stipulated by the Government through
the wearing of masks, gloves and sanitizing of hands
etc. Utilizing our resources, in the form of our Antonov
AN2 “Little Annie” aircraft, ground based vehicles and
storage warehouse, we are appealing for donations in
the form of food, clothing, sanitation products and
money from Government, corporations and
individuals. Food and products which are
collected/delivered to our warehouse are assembled in
the warehouse into family care packages containing
essential elements such as maize meal, sugar, oil,
canned products, soaps, clothing items etc. Moneys
raised also goes toward the purchasing of additional
food and product items required for the packages, as
well as fuel and transportation costs to get the
packages to the underprivileged communities and
individuals. Because we are Pretoria based, our relief
program is focusing on the surrounding informal
settlements as a primary priority, and formal
settlements and other areas are a secondary priority.
The reason why we have decided to follow this
strategy is so that we can steadily ramp up our
resources to enable us to respond further afield more
easily. We know that our work is critical, and we also
know the demands on Just Love Mission are going to
intensify as time goes by. This is why we need your
help!
AREAS OF FOCUS:
\Attridgeville/Laudium
Sunderland Ridge (Mooiplaas)
Olivenhoudbosch
Mamelodi
HIGH LEVEL PLAN OF ROLLOUT
Our plan is to divide each settlement into sections and
to assign clusters of donor supporters to each section.
Our intention is to not only deliver care packages on a
regular basis but to also identify additional needs that
potential donor supporters can align with and possibly
develop sustainable upliftment projects on an on-
going basis. We see Just Love Mission’s role as that of
being the medium or vehicle of coordinated access
and delivery of aid to these settlements.
DONORS AND PARTNERS
Because Just Love Mission is a registered Public
Benefit Organization (PBO) we rely on numerous
donors and partners to fulfil our objectives. As such,
all available benefits provided for under the various
Governmental legislative Acts pertaining to PBO’s and
NPO’s, are made available to our supporters. We are
also inviting large corporates and companies in
general to consider partnering with us in the form of
Corporate Social Investment (CSI) initiatives in and
around our social relief program. We are interested in
customizing our program to suit specific needs, but do
not want to engage in customized CSI programs that
may divert us from our core objective in so far as this
program is concerned. Just Love Mission enjoys
significant support from various media and
communications companies and our work is often
profiled and promoted in news media such as TV,
newspapers, magazines, and various social media
channels. We recognize the importance of promoting
our partners and donors and, in return, offer them
exposure in these mediums alongside the Just Love
Mission brand, should it be of interest to them.
CONTACT US TO GET INVOLVED

JUST LOVE MISSION
COVID 19 SOCIAL RELIEF
PROGRAM
info@littleannie.co.za 0817770444
LITTLE ANNIE